Real results from real engagements

The Challenge

A major Indian bank launched WhatsApp Business for customer service but saw only 18% adoption 60 days post-launch. The conversational flows were generic, templates had poor click-through rates, and the internal team had no visibility into what was working.

The Approach

• Conducted full conversational journey audit across 12 banking use cases
• Redesigned onboarding communication sequence with 3-touchpoint success plan at weeks 2, 5, and 9
• Built engagement dashboard tracking template performance, conversation completion rates, and user drop-off points
• Implemented proactive check-ins tied to usage milestones

The Challenge

A global electronics manufacturer was seeing high churn on their messaging campaigns. Campaign engagement was declining month-over-month, and there was no early warning system for disengaging customers.

The Approach

• Built a customer health dashboard tracking delivery rates, engagement scores, and response patterns
• Introduced automated churn-risk flags triggered 2 weeks before renewal conversations
• Created segmented conversational journeys based on customer lifecycle stage
• Implemented A/B testing framework for template optimization

The Challenge

A global streaming platform struggled with inconsistent campaign adoption across regions. What worked in one market failed in another, and there was no framework for localizing conversational strategies.

The Approach

• Ran 12 discovery workshops to map adoption blockers by region
• Created localized onboarding playbooks for 5 different markets
• Trained internal teams on a repeatable QBR framework tied to regional KPIs
• Built a unified reporting dashboard for cross-region comparison