Free Assessment

WhatsApp & Messaging Readiness Score

Answer 10 quick questions to see how mature your messaging strategy is — and where the biggest growth opportunities are hiding.

0 of 10 answered
1Infrastructure

Do you have an active WhatsApp Business API or RCS channel?

2Optimization

Are your messaging templates optimized and A/B tested regularly?

3Strategy

Do you have defined conversational journeys for different customer segments?

4Analytics

Can you track engagement metrics (read rates, CTR, conversion) per template/journey?

5Automation

Do you have automated flows for onboarding, re-engagement, or support?

6Ownership

Is there a dedicated person or team owning your messaging channel strategy?

7Analytics

Do you measure and report on messaging ROI to leadership?

8Content

Are you using rich media (images, videos, carousels, CTAs) in your messages?

9Compliance

Do you have a strategy for handling opt-outs and maintaining list health?

10Innovation

Are you exploring or using conversational AI/chatbots for customer interactions?