UiPath Automate Campus Quest: Student Growth Campaign
- Client relationship
- Edlerhub, on behalf of UiPath
- Role
- Growth Marketing Consultant
- Year
- 2026
- Status
- Campaign in progress; results pending verification.
Business challenge
The campaign aimed to attract students worldwide to Automate Campus Quest, a free student challenge requiring participants to build and submit a workflow by 31 October 2026.
It had a fixed deadline, a constrained budget, and an international audience requirement that excluded India.
The objective was to build awareness, attract qualified landing-page traffic, and establish a pathway towards registrations.
Strategic approach
- A phased paid campaign across Meta (Facebook and Instagram) and LinkedIn, with cost-per-acquisition estimates planned for each phase.
- Disciplined budget allocation, guided by cost per landing-page view across ad sets.
- Deadline-led creative to build urgency as the submission date approached.
- University and ecosystem partnerships to reach students beyond paid media.
- A clear path from traffic to measurable registrations through conversion tracking.
My role and responsibilities
Growth Marketing Consultant
- Growth strategy and paid media planning
- Meta Ads and LinkedIn Campaign Manager management
- Audience and geographic targeting
- Creative strategy and messaging
- University and community outreach
- Conversion tracking strategy
Execution
Growth strategy and paid media planning
Developed a phased paid campaign across Meta platforms, including Facebook and Instagram, and LinkedIn. Planned cost-per-acquisition estimates for campaign phases and incorporated Instagram audience growth into the broader campaign plan.
Paid campaign optimisation
Managed Meta traffic campaigns and LinkedIn Campaign Manager activity. Compared cost per landing-page view across ad sets, identified weaker-performing campaigns, and planned budget reallocation towards better-performing alternatives to reduce wasted spend.
International audience targeting
Configured geographic targeting to exclude India and focus on the intended international student audience. Planned a transition towards a lead-generation objective, with Meta Pixel implementation and signup conversion tracking subject to landing-page access and technical implementation.
Creative strategy
Developed deadline-led advertising concepts designed to create urgency as the submission deadline approached. The messaging focused on learning automation, building a practical solution, joining a free challenge, and having a chance to win rewards.
University and ecosystem outreach
Conducted outreach to universities and innovation organisations in Ghana, including the University of Ghana, GCTU, Central University, Methodist University, Innohub, and Mobile Web Ghana. The outreach proposed a free workshop to introduce students to automation and encourage participation in the challenge.
Hands-on product experimentation
Workflow prototype in progressWorking on a practical Maestro workflow concept: an AI-powered lost-and-found matching solution.
Measurement framework
- Cost per landing-page view, compared across ad sets and platforms
- Landing-page-to-registration conversion rate
- Cost per registration
- Total registrations and countries reached
- University and community outreach responses
- Signup conversion tracking via Meta Pixel (planned, subject to landing-page access)
Verified outcomes and status
Campaign in progress — performance results pending.
Figures are added only once they are verified from campaign data.
Key learning
Effective growth marketing requires more than running ads. It combines audience strategy, creative testing, disciplined budget allocation, ecosystem partnerships, and reliable conversion measurement.